Avon Makeup

Avon Products, Inc, called Avon, founded by David H. McConnell in 1886 is a direct selling business in beauty, household, and personal care groups. Avon had annual sales of $5.7 billion globally in 2016.

It is the fifth-largest beauty firm and, with 6.4 million agents, is the second largest direct selling venture in the world (later Amway). Avon Products is a multi-level marketing and advertising company. The company's CEO is Jan Zijderveld, who was appointed to the position in February 2018.

Avon sells products in over 100 countries. Brazil is the company's biggest market, passing the United States in 2010. Avon entered the marketplace in 1990. Direct selling was outlawed in China in 1998, which forced Avon to market only through physical shops called Beauty Boutiques. The ban was lifted in 2001, and the firm acquired a license for direct selling in 2006.

88 percent of Avon's 2013 revenue (around $10 billion) came from international markets.

Avon uses both door-to-door salespeople ("Avon ladies" primarily, as well as some men) and brochures to market its products. The first Avon lady was Persis Foster Eames Albee. Avon operates training centres for potential representatives. Some Avon training centers have a tiny retail section with skin care products, such as lotions, serums, cosmetics, and washes. Avon utilizes multi-level advertising to recruit sales agents, who sell beauty products, jewellery, accessories and clothing.

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Avon agents are considered a different sales representatives running their own business. Some of the brand-names used by the company include Avon, Avon Naturals, Skin-So-Soft and Mark. [citation needed] According to the U.S. government Avon has 5 million to 6 million sales representatives working in over 100 countries as of 2014. Avon and its subsidiaries have 40,000 to 50,000 workers, 6,000 of which have been in the USA.

Avon was an ancient member of the U.S. Direct Selling Association, which was set in 1910. The company left the institution in 2014, saying the trade group wasn't paying enough attention to the business as a whole.