Animated Explainer Video

An "explainer video" is a brief video which provides an introduction to or a summary of a subject.

An explainer movie is a short animated video which focuses on describing a business idea in an easy, engaging and persuasive way, by using a very clear and concise speech; attractive and attractive visuals that instantly catch the viewer's interest. It is both educational and informational, generally it clarifies what the company provides, how it can assist the customers with their difficulty and why that product/service is the ideal choice on the market.


What makes these videos different from any other advertising video? Check their main characteristics out!

- Short: explainer videos are brief and quite straightforward (no more than 90 seconds on average).

- Simple: they pass a simple and clear message by obeying the classical story construction of "what", "how" and "why".

- Focused on the target market and their problems: these types of videos are made to satisfy the target audience's needs, in order to make them feel identified with the company's proposal.

- Top quality: to get the very best marketing outcomes, these videos have to have the best quality in order to make the company stick out from the competition.

- Animated characters: explainer videos generally utilize animated characters to provide an enjoyable touch which creates a strong relation to the target market.

- Branding colours: they generally utilize the appearance & feel of the brand's identity to be able to spawn solid brand recognition.

- Music: explainer movies have music and sound effects that set the mood to tell a particular story and help boost engagement.

- Professional voice-over: All these videos are also featured with a professional voiceover artist which show what is being displayed on screen.

Advantages Of An Explainer Video

Now that we understand what an explainer movie is and what their most important features are, the question is: how can it help you market your business? We have compiled 4 great benefits they have for improving your advertising strategy. Check these out!

1: Describe your business idea in just a matter of moments - Explainer videos are great to explain your business idea in only a few seconds, they function flawlessly to quickly grab your audience's attention. By placing an explainer video above the fold on your site, you can increase the average visit time by two minutes!

2: Boost your internet visibility - Hence, if you make your visitors stay longer on your webpage, it's widely valued by Google (or any other search engine), contemplating it as of interest and will rank it higher. Also, video content provides you the chance to be on YouTube, the 2nd largest engine as well as the 3rd biggest social networking site on the web.

3: Increase conversions - Explainer movies are very catchy, attractive and persuasive, and they invite people to continue watching. People may understand what you do at a quick, easy, informative and enjoyable manner. This is very important to begin growing your conversion prices. Only for you to get an idea, an explainer video can increase conversions by 20 percent on average!

4. Build brand awareness - If you use the colors of your new brand to the background and landscape of your video, the audiences will understand that your organization is your one behind this proposition. Additionally, if you customize the characters of this video based on your intended audience's personality, look, age, etc. you'll create a powerful emotional bond with them. All this really helps a lot to construct brand awareness and induce trust towards your organization.

Consequently, if you think about the principal features of those videos, then you can see that they can assist you through every phase of their sales funnel: consciousness, consideration and decision. Everything depends on the message you would like to transmit and what sort of "activity" you want to create from your intended audience. Do not miss the opportunity to utilize such a great cost-effective marketing tool!

Animated Explainer Video